Why Company Values Fail

Plenty of companies claim to be values-driven. But in the day-to-day of most workplaces, those values are hard to find. Not because people don’t care…

Jun 13 • 

Hermen Lutje Berenbroek

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A small update about a clearer focus

This Substack newsletter started as a place to explore Visual Thinking. That’s still part of the story, but over time, the focus has shifted. This is a…

Jun 7 • 

Hermen Lutje Berenbroek

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Activity without intent is noise

Without a clear and deliberate connection between vision, values, culture, and strategy, even the best efforts become scattered. Motion isn’t progress…

Jun 3 • 

Hermen Lutje Berenbroek

2

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May 2025

Intent Is Everything

AI can scale anything, but without intent, speed becomes a risk. In a world of automation and infinite output, what matters most is what we choose to…

May 29 • 

Hermen Lutje Berenbroek

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April 2025

The future doesn’t fit the system

We say we want change, but the way our economy works often blocks it. The system wasn’t built for the future we need.

Apr 8 • 

Hermen Lutje Berenbroek

4

March 2025

AI won't help if you don't know what you're solving

We’re entering an era where ideas are easier to generate than ever before. But ideas alone don’t lead to change.

Mar 27 • 

Hermen Lutje Berenbroek

12

From overload to clarity: Rethinking executive communication

Even the best ideas fall flat if they aren’t communicated clearly. Executives often rely on dense, text-heavy slides that overwhelm their audience…

Mar 13 • 

Hermen Lutje Berenbroek

7

From screen sharing to brain sharing

We’ve all said it: "Can you share your screen?" It helps align discussions and clarify ideas. But what if we could do the same for what’s in our minds?

Mar 10 • 

Hermen Lutje Berenbroek

9

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February 2025

The Innovation Trap: How buzzwords replace real change

Innovation has become the magic word for everything. It’s the solution to business stagnation and the answer to economic crises. But just saying the…

Feb 26 • 

Hermen Lutje Berenbroek

6

1

Stop running meetings like workshops (And vice versa)

Meetings and workshops often get mixed up. They both involve people coming together to discuss something, so it’s easy to assume they work the same way…

Feb 21 • 

Hermen Lutje Berenbroek

6

Three ways drawing enhances problem-solving

When people think about drawing, they often see it as a way to make things look pretty or present ideas visually. But drawing is far more powerful!

Feb 7 • 

Hermen Lutje Berenbroek

9

Not Another Canvas… or the One You Actually Need?

Canvasses are everywhere, and I get the fatigue. But the right visual framework structures conversations and makes collaboration easier.

Feb 4 • 

Hermen Lutje Berenbroek

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